Men over 50 are seeking to balance their identity with their age. Try too hard, and you could easily be labeled “creepy.” If you don’t make any effort to stay in touch with modern culture, you will become lame and out of touch. Finding your place along this spectrum takes careful consideration and a little guidance.

Experts have turned the art of being cool into a science. These same people have studied what it takes for a man to be “cool” in his 50s. Fortunately, it’s not as hard as you think. Getting a spray tan, waxing your chest or over using social media will all damage your street cred with a younger crowd, so don’t waste your efforts here. Don’t go overboard on facelifts or unnatural enhancements either. Fake, plastic faces are out, and natural beauty is in. Maintaining a natural look, however, requires some effort.


Investing time and money in skin care will never go out of style. Men spend billions of dollars on their appearance, which includes products that keep their skin looking vibrant and youthful. One of the most effective ways to keep your skin looking refreshed is regular maintenance. That means sun protection, hydration and exfoliation.

The same sunshine that gives you a bronze, summer glow contains rays that can destroy your skin. Sun exposure leads to skin damage because of the UVA and UVB rays emitted by the sun. Wrinkles, premature aging and consequences as serious as cancer are all linked to sun exposure without proper protection. Hats and clothing can act as a shield against the sun’s harmful rays and require little effort.

Sunscreen is another solution that provides a powerful barrier between your skin and the sun’s damaging rays. These sprays and lotions provide different levels of protection, measured in SPF. Many skin care products shield against sun exposure, but should be reapplied as you continue to spend time outside. Combining skin coverage and sunscreen applications will maximize protection, so you can enjoy the sunshine worry-free.

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The sun is one of many things that will dry out your skin, leaving it flaky and itchy. Hot showers, alcohol, air travel and the aging process in general are all known to deprive your skin of the moisture it needs. Hydration is the key to maintaining a fresh face throughout the years. Establishing a skin care routine that includes moisturizing products will prevent dry, irritated skin. Every lotion promises hydration and moisture, but creams specifically targeting your face will be more effective in preventing wrinkles, dark spots and other skin imperfections linked to aging.

Facial treatments are another great way to boost your skin’s hydration. Hydrafacials improve your overall skin quality and reduce the appearance of wrinkles after just one relaxing procedure that won’t irritate your skin. This treatment provides hydration with a blend of cleansing treatments, antioxidant protection and exfoliation for overall skin care.

Exfoliation is a basic skin care treatment that removes old, dead skin cells and restores your skin’s youthful appearance. Some over-the-counter cleansing scrubs exfoliate your face as part of regular maintenance. These products help remove daily grime that accumulates in your pores. Skin care specialists offer treatments, like the Hydrafacial or microdermabrasion, that will provide deep exfoliation and additional benefits.

Diamond Tome microdermabrasion is a gentle exfoliating treatment that removes the facial skin’s outermost layer to reveal the soft skin underneath. This treatment displays your healthy, toned skin, giving you a natural look and a younger appearance. Removing dead, damaged skin cells can help reduce acne scars and fine lines. These skin imperfections are linked to signs of aging, but can be prevented with proper skin care maintenance.

Maintaining natural, youthful skin is important for men in their 50s who want to be seen as “cool.” Sun protection, hydration and exfoliation are all essential to preserve your skin’s youthful appearance. It’s never too late to start building a skin care routine that enhances your natural, healthy skin. It’s not cool to be plastic. Avoid costly surgical enhancements that appear fake, but never be afraid to invest in your appearance. Men everywhere are realizing the value of regular skin care maintenance to enhance their overall “cool factor.” Science has shown that spray tans and facelifts will not make you more appealing, but embracing your age and maintaining your skin’s overall health will help get you noticed by the cool kids.


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